Here’s an example. Let’s say you are a sales manager and you hire Michael Phelps, most decorated Olympian of all time, to your sales team. Do you have any doubt he would quickly become one of your top salespeople? Of course not! But, why? Is it because he’s a great salesperson? No. In fact, we don’t even know what kind of sales experience he might have. We know he would be successful because of the way he thinks and his ability to overcome any personal obstacle. That’s what mental toughness is all about… teaching people to think like a professional athlete.
But, a shift in Mental Toughness does not happen overnight. It takes time. Mental Toughness is a "language,” and the best way to learn a language is through immersion.
That’s why Mental Toughness University was created – as an immersion in
the language of Mental Toughness that creates a long-term
Mental Toughness University has been successfully implemented with such
companies as Toyota, Procter & Gamble, Johnson & Johnson,
GlaxoSmithKline, Volvo, Coldwell Banker, Microsoft, and others, and is
fully customizable based on your current business challenges. No
one on our team can deliver mental toughness training better than Steve
Siebold, Corporate Speaker & Author of '177 Mental Toughness
Secrets of the World Class'. Click here to watch Steve being interviewed around the world about the concept of mental toughness.
"(The) Mental Toughness University program has opened my mind to a
whole new approach to increasing sales, enhancing customer service, and
dramatically improving our bottom line. As an organization, this of
course has forced us to take a serious look at our criteria for hiring
new people. Mental Toughness is quickly becoming an organizational focal
point for the entire employee selection and training process. Our sales
reps are focused, more confident, and more emotionally resilient as a
result of this training. Reps that used to be intimidated by their
doctor customers are no longer afraid. Some of them used to sulk in the
coffee shop after a bad call...now they laugh it off and make another
call. This process has changed the way they see the sales process.
Bottom line: Our reps are getting tough and our market share is growing.
In my 25 years at Ortho-McNeil/Johnson & Johnson, I’ve hired a lot
of speakers, trainers, and consultants, and gone through a ton of
training programs. I have never seen a process this powerful and this
effective. It’s a new approach for a tougher, more stressful, more
competitive marketplace.” - Lou W., Ortho-McNeil Pharmaceutical
Toughness trains people to control their thoughts, feelings, and
attitudes, before, during, and after a performance – especially under
pressure. In other words, we teach people to think like professional athletes.
Click on each of our programs below to review specific, detailed information about each of our programs.